🇰🇷 Korean Spa & Beauty Research
Philippine Adaptation + Additional Investor Pitch

K-Beauty is the Fastest-Growing Global Beauty Category

Global K-Beauty Market:
  2025: $16 Billion → 2034: $34.4 Billion (8.61% CAGR)

Philippines is Ground Zero for K-Beauty Adoption:
  ✦ 77% YoY increase in Korean beauty orders on Shopee PH
  ✦ "Glass Skin" = #1 skincare goal, Filipino women 18–35
  ✦ K-Beauty Innovation Summit 2026 held in Alabang, PH
  ✦ PH skincare market: $2.7B (2025) → $5.1B (2034)
  ✦ K-drama + K-pop drives daily awareness of Korean rituals

The spa that OWNS K-beauty in the Philippines
captures the largest, fastest-growing beauty trend
in the fastest-growing wellness market in SEA.

WHAT KOREAN BEAUTY MED SPAS OFFER THAT PH DOESN'T HAVE YET:
  • Glass Skin Facial Protocol (90-min, science-backed)
  • Rejuran PDRN + Exosome Therapy (next-gen anti-aging)
  • Korean Body Scrub (때밀이) — ritual exfoliation
  • Jjimjilbang Thermal Experiences (ginseng, hinoki baths)
  • Glow IV Drips (glutathione + Korean skin stack)
  • Herbal Tea Bar integrated into spa journey

  → No existing Philippine spa offers this full Korean menu.
  → We will be first.

Market Validation: Korean Wellness Already Works in PH

NEW LASEMA SPA (Makati)
  • Manila's first Korean jjimjilbang — operating profitably
  • 5 herbal thermal pools (ginseng, green tea, jasmine)
  • Himalayan salt, amethyst & pine kiln saunas
  • Price: ₱1,500–₱1,688 per guest / 12-hour unlimited stay
  • Consistently positive TripAdvisor and Google reviews

JJIMJBANG HOTEL & SPA (Malate)
  • Korean spa + restaurant + arcade + billiards + KTV
  • Budget-friendly (₱500–₱800) — captures mass market

INSIGHT: Both exist but neither offers:
  ✗ Medical aesthetics (Botox, laser, Rejuran)
  ✗ K-beauty clinical treatments (Glass Skin, exosomes)
  ✗ Membership model for recurring revenue
  ✗ Retail K-beauty product line

→ OUR CONCEPT IS THE EVOLVED, PREMIUM VERSION
  OF WHAT IS ALREADY PROVEN IN MANILA.

The K-Enhanced Service Architecture

WING A: KOREAN WELLNESS RITUAL ZONE
  ├── Herbal Foot Soak Station (ginseng, green tea, hinoki)
  ├── Korean Body Scrub Rooms (×2) — Italy towel exfoliation
  ├── Ginseng Body Wrap Treatment
  ├── Thermal Rest Pod / Heated Sleep Lounger
  └── Korean Tea Bar (matcha, barley, ginger, ginseng)

WING B: K-BEAUTY CLINICAL ZONE
  ├── Glass Skin Facial Suites (×3)
  ├── Rejuran / Skin Booster / Exosome Suite
  ├── LED Light Therapy Room
  ├── Aqua Peel / Hydra Facial Suite
  └── AI Skin Analysis Station (Visia or equivalent)

WING C: MEDICAL AESTHETICS ZONE
  ├── Injectable Suites — Botox, filler, PDRN, skin booster
  ├── Laser Suite — CO2, Pico, hair removal
  └── IV Drip Lounge — Glow Drip, Whitening Drip, Wellness Drip

WING D: TRADITIONAL + FILIPINO WELLNESS ZONE
  ├── Hilot & Swedish Massage Rooms
  ├── Nail Spa Bar
  └── Lash / Brow Studio

RETAIL WALL: K-Beauty + own brand products

NEW K-BEAUTY TREATMENTS & REVENUE (Year 2):
  Glass Skin Facial:           ₱3,500–₱8,000 | 60% margin
  Rejuran PDRN:                ₱17,500–₱27,500 | 55% margin
  Exosome (ASCE+) Therapy:     ₱20,000–₱35,000 | 55% margin
  Korean Body Scrub (때밀이):   ₱1,500–₱3,500 | 65% margin
  Ginseng Ritual Wrap:         ₱3,500–₱6,000 | 58% margin
  LED Light Therapy:           ₱2,000–₱5,000 | 65% margin
  K-Glow Day Package:          ₱9,500–₱18,000 | 60% margin
  Seoul to Manila Package:     ₱12,000–₱22,000 | 60% margin

Updated 3-Year Revenue Model With K-Beauty Integration

K-Beauty impact: +₱3M–₱9M annually · Avg ticket per visit +₱1,200 · Membership upgrade rate +8% · Retail attach rate +15% · Client retention +12%

Filipino Warmth × Korean Precision

VISUAL LANGUAGE:
  • Celadon green + warm cream + brushed gold
  • Korean minhwa (folk art) motifs meets modern minimalism
  • "Hanji" paper texture backgrounds (Korean traditional)
  • Imagery: dewy glass skin, herbal steam, Korean tea rituals

BRAND VOICE:
  • "Your glow, grounded in science and ritual"
  • Bilingual warmth: English + Tagalog, sprinkled with Korean
  • Positions K-beauty as aspirational but accessible

CONTENT PILLARS:
  1. "Glass Skin Diaries" — client transformation TikToks
  2. "The Ritual" — Korean treatment education Reels
  3. "Sarap Mag-glow" — culturally Filipino wellness content
  4. "Dr. Explains" — clinical credibility content
  5. "Seoul Meets Manila" — K-PH crossover lifestyle content

INFLUENCER STRATEGY:
  • Tier 1: 1–2 macro K-beauty influencers (PH-based)
  • Tier 2: 10–15 micro-influencers (skincare + lifestyle)
  • Tier 3: K-drama fan community partnerships
  • Press: Orange Magazine, Preview PH, Scout PH, Manila Bulletin

MEMBERSHIP TIER NAMES (Korean cultural branding):
  • Sunbee (선비) — ₱1,499/mo
  • Hanbok         — ₱2,499/mo
  • Haenyeo        — ₱3,999/mo
  • Hallyu Elite   — ₱29,999/yr

Three Secular Trends Converging

1. FILIPINO WELLNESS BOOM
   PH wellness economy: 29.66% CAGR through 2030
   70% of Filipinos prioritize health activities
   Post-pandemic self-care surge is structural, not cyclical

2. K-BEAUTY DOMINANCE IN SEA
   K-beauty already #1 beauty trend in PH
   77% YoY growth in Korean product orders
   No clinic has captured this demand as a spa brand

3. MEMBERSHIP ECONOMY MATURITY
   Filipinos already pay monthly for Netflix, Spotify, Grab
   Med spa memberships = 3.5x lifetime value vs. walk-ins
   Members 78% less likely to churn to competitors

─────────────────────────────────────────────────────────

WE ARE BUILDING:
  The Philippines' first Korean-integrated, membership-
  anchored, full-service medical + day spa hybrid —
  at the exact moment all three trends peak simultaneously.

FINANCIAL SNAPSHOT (K-Enhanced):
  Year 1 Revenue:    ₱13,080,000
  Year 3 Revenue:    ₱43,920,000
  Year 3 Net Profit: ₱16,690,000
  Net Margin:        38%

SEEKING: ₱[X] for flagship launch
RETURN:  ₱13M–₱17M net profit by Year 3
EXIT:    Franchise model · PE acquisition · Regional expansion