Based on YouTube Spa Tour: youtube.com/watch?v=ka5sLszwBxA · Research Date: July 2026
The YouTube video ka5sLszwBxA is a spa tour of Mysa Medical & Wellness Spa — a full-service, Black woman-owned med spa in Dallas, TX founded by Ryan Abety, RN. It operates at the intersection of medical aesthetics and holistic wellness, located at 2629 N Stemmons Freeway, Dallas, TX 75207.
| # | Category | Services |
|---|---|---|
| 1 | Injectables | Neurotoxin (Botox), Dermal Fillers |
| 2 | Laser Treatments | CO2 Laser Resurfacing, PICO Laser, Laser Hair Removal |
| 3 | Skin Rejuvenation | Custom Facials, Dermaplaning, Micro-needling, Glass Skin Treatment (Mysa® Skin Repair) |
| 4 | Body Treatments | Full-Body Exfoliation, Massage, Waxing |
| 5 | Wellness / Infusions | IV Hydration Therapy |
| 6 | Hair Restoration | PRP (Platelet-Rich Plasma) Hair Restoration |
| 7 | Nail Spa | Full nail care services |
| 8 | Lash & Brow | Microblading, Lash Treatments |
| 9 | Retail Products | Branded vegan skincare and wellness products |
| 10 | Memberships | Tiered monthly memberships (unlimited Botox, monthly facial, laser hair removal from $199/mo) |
| 11 | Financing | Cherry Pay — 0% interest payment plans |
╔══════════════════════════════════════════════════════════════════╗
║ LEVEL 0: MEDICAL & WELLNESS SPA BUSINESS ║
╚══════════════════════════════════════════════════════════════════╝
│
┌───────────────────┼───────────────────┐
▼ ▼ ▼
┌─────────────────┐ ┌────────────────┐ ┌─────────────────────┐
│ MEDICAL │ │ WELLNESS & │ │ BUSINESS │
│ SERVICES DIV │ │ AESTHETICS │ │ OPERATIONS DIV │
│ (Level 1) │ │ DIV (Level 1) │ │ (Level 1) │
└─────────────────┘ └────────────────┘ └─────────────────────┘
──────────────────────────────────────────────────────────────────
1. MEDICAL SERVICES DIVISION
──────────────────────────────────────────────────────────────────
1A. Injectables Dept
├── Neurotoxin / Botox
└── Dermal Fillers (lip, cheek, jawline, under-eye)
1B. Laser & Energy Devices Dept
├── CO2 Laser Resurfacing
├── PICO Laser (pigmentation, tattoo, rejuvenation)
└── Laser Hair Removal
1C. Advanced Skin Treatments
├── Micro-needling / Collagen Induction Therapy
├── PRP Hair Restoration
└── Glass Skin Protocol (Mysa® Skin Repair)
1D. Wellness Infusions
└── IV Hydration Therapy (individual & couples)
──────────────────────────────────────────────────────────────────
2. WELLNESS & AESTHETICS DIVISION
──────────────────────────────────────────────────────────────────
2A. Facial & Skin Care Studio
├── Custom / Signature Facials
├── Dermaplaning
└── Brightening / Resurfacing Facials
2B. Body & Relaxation Studio
├── Therapeutic Massage
├── Full-Body Exfoliation
└── Waxing Services
2C. Brow, Lash & Nail Studio
├── Microblading
├── Lash Extensions / Lifts
└── Full Nail Spa (manicure, pedicure, nail art)
2D. Retail & Products
├── Branded Skincare Line (vegan)
├── Wellness Products (candles, supplements)
└── Medical-Grade Skincare (3rd party)
──────────────────────────────────────────────────────────────────
3. BUSINESS OPERATIONS DIVISION
──────────────────────────────────────────────────────────────────
3A. Revenue & Membership
├── Membership Tiers ($199/mo basic → premium)
├── Financing / Cherry Pay (0% interest)
├── Gift Cards & Packages
└── Groupon / Promo Deals
3B. Administration & Compliance
├── Medical Director (MD/NP oversight)
├── HIPAA Compliance & EMR System
├── Licensing (state medical board + business)
└── Insurance (liability, malpractice, workers' comp)
3C. Staffing
├── Medical Director (MD or NP)
├── Registered Nurses / Injectors
├── Licensed Estheticians
├── Nail Technicians
├── Massage Therapists
└── Front Desk / Operations Manager
3D. Marketing & Client Acquisition
├── Social Media (Instagram, TikTok)
├── Google Business Profile & Local SEO
├── YouTube Channel (spa tours, before/after)
├── Email & SMS Campaigns
└── Referral & Loyalty Programs
┌─────────────────────────┐
│ CLIENT AWARENESS │
│ (Social, SEO, Referral, │
│ YouTube, Google Maps) │
└───────────┬─────────────┘
│
▼
┌─────────────────────────┐
│ FIRST CONTACT │
│ ┌──────────────────┐ │
│ │ Online Booking │ │
│ │ Phone Call │ │
│ │ Walk-In │ │
│ └──────────────────┘ │
└───────────┬─────────────┘
│
▼
┌─────────────────────────┐
│ INTAKE & CONSULTATION │
│ • Health history form │
│ • Goals assessment │
│ • Treatment planning │
│ • Informed consent │
└───────────┬─────────────┘
│
┌────────────────┼────────────────┐
▼ ▼ ▼
┌──────────────┐ ┌──────────────┐ ┌──────────────┐
│ MEDICAL │ │ AESTHETICS │ │ WELLNESS │
│ TREATMENT │ │ SERVICE │ │ SERVICE │
│ • Botox │ │ • Facial │ │ • Massage │
│ • Filler │ │ • Derma- │ │ • Body Wrap │
│ • Laser │ │ plane │ │ • IV Drip │
│ • PRP │ │ • Nails │ │ │
└──────┬───────┘ └──────┬───────┘ └──────┬───────┘
└─────────────────┼──────────────────┘
│
▼
┌─────────────────────────┐
│ POST-TREATMENT │
│ • Aftercare instructions│
│ • Product recommendations│
│ • Retail upsell │
└───────────┬─────────────┘
│
┌───────────┴──────────────┐
▼ ▼
┌──────────────────┐ ┌───────────────────┐
│ ONE-TIME CLIENT │ │ MEMBERSHIP OFFER │
│ • Book next appt│ │ $199/mo Basic │
│ • Referral ask │ │ $299/mo Premium │
└────────┬─────────┘ └────────┬──────────┘
└────────────┬────────────┘
▼
┌─────────────────────────┐
│ RETENTION LOOP │
│ • Email/SMS follow-up │
│ • Birthday promotions │
│ • Before/after content │
│ • Loyalty rewards │
└───────────┬─────────────┘
│
▼
┌─────────────────────────┐
│ BRAND AMBASSADOR / │
│ REFERRAL ENGINE │
└─────────────────────────┘
| Metric | Benchmark |
|---|---|
| Average Annual Revenue | ~$1.4 Million (single location) |
| Net Profit Margin | 15% – 30% |
| Injectable Gross Margin | 50% – 70% |
| Membership MRR Target | $50K – $100K/month |
| Client Lifetime Value (member) | 3.5x non-member |
| Member Churn Likelihood | 78% less likely to switch than non-members |
| Marketing Budget | 7–10% of projected revenue |
| Payroll Cap | <30% of revenue |